We specialize in bridal fashion with over 1,000 wedding dresses in store! We offer a curated selection of wedding dresses, flower girl dresses,  bridal hair accessories, veils, and jewelry.

Please note that we do not carry mother-of-the bride or bridesmaid dresses.  

Our focus is on helping brides find the perfect attire and finishing touches for their big day.

Yes, we require appointments at our boutique.  At The Ultimate Bride your special shopping experience starts with your one on one bridal stylist and bridal suite reserved just for you and your loved ones!  

We are open seven days a week, and have a flexible appointment schedule.  We do offer same day appointments, please call us for availability.  Bridal appointments are an hour and a half.

Our in stock sizes range from 8-30.

We can order sizes from 2-34!

It is important to us that we provide brides with well designed dresses at different price points. Our gowns range from $899-$3000. Many of the gowns in store range from $1699-$2499.  We also offer an amazing selection of off-the-rack gowns starting at $699.

Please allow 6-12 months before your big day! This leaves ample time for your dress to come in, and the completion of any alterations with our seamstresses. Don't be discouraged if you don't have this long of a timeline!  Many designers we partner with can accommodate an expedited ship date. We also offer a large selection of dresses, that are designed to go home with you the same day as your appointment! 

Most brides find their dream dress during their first appointment at our boutique! 

We recommend bringing your closest, most trusted group of people, who will encourage & support your choice of wedding gown. Our bridal suites can accommodate 4-6 additional guests.

We are proud to be one of the only bridal shops in St. Louis that offers in-house alterations!

Our skilled seamstresses are experts in bridal gown alterations, with decades of experience tailoring dresses to each bride's unique measurements and preferences.  

Our alteration team is dedicated to making sure your gown looks and feels flawless.  Please note that we only provide this service for dresses purchased at our store.

We recommend scheduling your alteration appointments at least three months before your big day, as you will need 3-4 fittings.  

Alterations are an additional fee, and will be based upon the amount of work your gown will need. 

We require a 75% payment to order your dress. We accept Visa, MasterCard, Discover, American Express, and cash. 

We do not accept checks. You may also leave gratuity for your stylist.